Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Raj, Lakshmi; Sankar M, Mallika Title A name given to the resource Digital Content Marketing Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived International Encyclopedia of Business Management;pp.Vol1:353-Vol1:358 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1016/B978-0-443-13701-3.00155-9" target="_blank" rel="noreferrer noopener">https://doi.org/10.1016/B978-0-443-13701-3.00155-9</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105029609959?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105029609959?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Raj L., Christ University, Bengaluru, India; Sankar M M., Christ University, Bengaluru, India Description An account of the resource Digital Content Marketing (DCM) is the strategic creation and distribution of relevant brand-related content on digital platforms, aiming to foster favorable brand engagement, trust, and relationships with current or potential customers. Despite its widespread use in practice, academic research on DCM is limited, creating a significant knowledge gap. This study addresses this gap by conducting an exploratory research synthesis of DCM literature from 2008 to 2024. The primary objective is to provide a comprehensive overview of pertinent studies and create a conceptual integration that elucidates DCM?s impact on marketing practices. Utilizing a targeted search on the Web of Science Database, 15 published papers were identified and analyzed based on specified search criteria. The findings contribute to a more holistic understanding of DCM?s role as a prevalent trend in contemporary marketing practices. 2026 Elsevier Inc. All rights are reserved, including those for text and data mining, AI training, and similar technologies. Subject The topic of the resource Authenticity-based motives; Brand engagement; Brand loyalty; Branded content marketing; Convenience; Digital Content Marketing; Functional motives; Hedonic motives; Online purchase intention; Perceived enjoyment; Relationships; Self-brand connection; Technology Acceptance Model (TAM); Trust; Uses-and-gratifications (U&amp;G) Publisher An entity responsible for making the resource available Elsevier Relation A related resource ISBN: 978-044313701-3; 978-044313702-0; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online