Multimodal data analytics for social media and user behavior

Title

Multimodal data analytics for social media and user behavior

Creator

Nanjundan, Preethi; Thomas, Lijo; Indu, P.V.; Eslamian, Saeid

Description

The introduction of social media has prompted an explosion of diverse data types, such as textual content, pix, videos, and audio. Traditional unimodal analysis techniques do not effectively depict the difficult interactions between exceptional fact sorts and consumer sports. Multimodal data analytics addresses this difficulty through fusing one-of-a-kind modalities to unlock deeper insights, improving the accuracy and scope of social media analysis. This bankruptcy looks into the significance of multimodal facts in understanding consumer behavior, sentiment analysis, content material engagement assessment, and trend prediction. The bankruptcy starts off with the exploration of various sources of statistics in social media analytics, together with textual content posts, visual content, and consumer interactions. It then explores preprocessing and function extraction strategies utilized to prepare raw multimodal data for the usage of gadget gaining knowledge of. In-intensity methodologies, inclusive of natural language processing for text evaluation, computer vision for photo and video interpretation, and speech recognition for audio processing, are expounded in extraordinary detail. Integration of these modalities via fusion techniquesearly fusion, past due fusion, and hybrid modelsis also explored. 2026 Elsevier Inc. All rights reserved.

Source

Multimodal Learning Using Heterogeneous Data;pp.223-228

Date

01-01-2025

Publisher

Elsevier

Subject

computer vision (CV); feature fusion yechniques; machine learning in social media; Multimodal data analytics; natural language processing (NLP); sentiment analysis; social media behavior; user engagement patterns

Coverage

Nanjundan P., Department of Data Science, CHRIST University, Lavasa Campus, Maharashtra, Pune, India; Thomas L., Department of Data Science, CHRIST University, Karnataka, Bengaluru, India; Indu P.V., Department of Data Science, CHRIST University, Karnataka, Bengaluru, India; Eslamian S., Department of Water Science and Engineering, College of Agriculture, Isfahan University of Technology, Isfahan, Iran

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 978-044327528-9; 978-044327529-6;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.1016/B978-0-443-27528-9.00019-X

https://www.scopus.com/pages/publications/105032968561?origin=resultslist