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                <text>Faculty Publications</text>
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              <text>Padmaja, V.; Bhanumathi, P.; Patangia, Bishal</text>
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              <text>Equity and inclusion in GenAI innovation: Exploring the challenges and strategies for ensuring equitable access to and benefits from GenAI-driven innovation</text>
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              <text>The Generative AI Impact: Reframing Innovation in Society 5.0;pp.181-198</text>
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              <text>&lt;a href="https://doi.org/10.1108/978-1-83549-105-820251010" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1108/978-1-83549-105-820251010&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105014307514?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105014307514?origin=resultslist&lt;/a&gt;</text>
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              <text>Padmaja V., M.S. Ramaiah Institute of Management, India; Bhanumathi P., M.S. Ramaiah Institute of Management, India; Patangia B., Christ University, India</text>
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              <text>This chapter examines the critical need for equity and inclusion in the development and deployment of Generative Artificial Intelligence (GenAI) technologies. As GenAI rapidly transforms various sectors, from health care to education, its benefits are not evenly distributed, risking the exacerbation of existing social inequalities leading to a huge digital divide. The chapter explores theoretical frameworks like critical race theory (CRT) and intersectionality to understand how biases embedded in AI systems can perpetuate discrimination. It also highlights the role of open-source platforms and emerging AI initiatives in the Global South in democratizing access to these technologies. Through case studies of companies like Procter &amp;amp; Gamble and Microsoft, the chapter demonstrates both the potential of GenAI to drive innovation and the challenges of integrating AI ethically into global operations. The discussion underscores the importance of deliberate, inclusive strategies to ensure that AI serves as a force for social good, fostering global equity rather than deepening divides.  2025 V. Padmaja, P. Bhanumathi and Bishal Patangia. All rights reserved.</text>
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              <text>AI bias; Digital divide; Discrimination; Equity; Generative AI; Inclusion</text>
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              <text>Emerald Group Publishing Ltd.</text>
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              <text>ISBN: 978-183549105-8; 978-183549106-5;</text>
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