Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Elangovan, N.; Nagarathinam, Aishwarya; Elangovan, Sundaravel; Chellasamy, Aarthy; Rangasamy, Sangeetha Title A name given to the resource Leveraging data sharing for enhanced experiences in service industries: Role of experience orientation and privacy calculus Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization;pp.39-55 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/978-1-83549-418-920251003" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/978-1-83549-418-920251003</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105006636212?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105006636212?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Elangovan N., Christ University, India; Nagarathinam A., Christ University, India; Elangovan S., Christ University, India; Chellasamy A., Christ University, India; Rangasamy S., Christ University, India Description An account of the resource In the context of customer experience, the acquisition of personal and behavioural data plays an integral role, yet it raises significant privacy concerns. This study suggests employing the privacy calculus framework to craft a meaningful customer experience while addressing these privacy apprehensions. Drawing from an extensive review of literature, the study formulates propositions, subsequently validated through case studies. Beyond existing literature, this research introduces novel factors pertinent to the service industry, expanding the understanding of privacy-tradeoff dynamics. Factors such as brand reputation, transaction frequency, campaign design, grievance redressal mechanisms, ethical conduct, and marketer behaviour emerge as pivotal triggers influencing privacy-tradeoff decisions. However, empirical validation is required to consolidate these propositions. The study highlights the imperative of bridging the privacy calculus concept with customer experience, particularly within the service sector, shedding light on factors that can effectively navigate this terrain. By clarifying the relationships between privacy considerations and customer experience, this chapter contributes to a deeper comprehension of the intricacies involved. It not only identifies key factors but also underlines their potential to shape and optimize the customer journey amidst privacy concerns. The proposed framework offers a better understanding of how businesses can navigate the delicate balance between data privacy and delivering exceptional service. The study recommends further empirical scrutiny to validate and refine the proposed framework, ultimately fostering a more robust understanding of privacy dynamics in the service industry. 2025 Elangovan N., Aishwarya Nagarathinam, Sundaravel Elangovan, Aarthy Chellasamy and Sangeetha Rangasamy. Published under exclusive licence by Emerald Publishing Limited. All rights reserved. Subject The topic of the resource Brand reputation; Conceptual model; Customer experience; Data privacy; Ethical behaviour; Grievance redressal; Marketer behaviour; Privacy calculus; Service industry; Synthesis Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISBN: 978-183549418-9; 978-183549419-6; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online