Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Harshitha, Talasila; Prathiba, S.; Narasimha Murthy, H.; Devapictahi, Joel Jebadurai Title A name given to the resource Frictionless shopping in the digital era: A comprehensive analysis of instant gratification, ethical considerations, and future prospects Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization;pp.73-89 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/978-1-83549-418-920251005" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/978-1-83549-418-920251005</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105006493864?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105006493864?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Harshitha T., Christ University, India; Prathiba S., Christ University, India; Narasimha Murthy H., Christ University, India; Devapictahi J.J., St. Joseph's College of Engineering, India Description An account of the resource This research chapter investigates the dynamic interplay between instant gratification and smart retailing, focussing on the transformative impact of frictionless shopping experiences. This chapter examines various channels, including omnichannel shopping, personalized recommendations, gamification, and rewards, highlighting their roles in bridging the gap between physical and digital realms. Additionally, it delves into the immersive world of virtual try-ons, analyzing their influence on immediate decision-making and customer satisfaction. This chapter also explores the intersection of instant gratification and smart retailing, emphasizing frictionless shopping's transformative impact. It examines ethical implications, envisions future frameworks, and anticipates enhanced consumer empowerment in evolving retail landscapes. This chapter employs a comprehensive literature review approach to analyze the existing body of knowledge on frictionless shopping, instant gratification, and smart retail technologies. This chapter highlights the transformative potential of smart retail, emphasizing ethical considerations. Anticipating enhanced consumer empowerment, it envisions a moral evolution in retail practices for immediate satisfaction. Informing retailers on ethical considerations, influencing policy development, and guiding the industry towards transparent, consumer-centric smart retail practices for sustainable growth and customer satisfaction. This chapter contains updated work from Frictionless shopping, Smart retailing, Instant gratification, and Ethical considerations. A comprehensive exploration of instant gratification's interplay with smart retailing, emphasizing ethical considerations and forecasting future frameworks to guide the evolving landscape towards responsible and transparent consumer-centric practices. 2025 Talasila Harshitha, Prathiba S., Narasimha Murthy H. and Joel Jebadurai Devapictahi. Published under exclusive licence by Emerald Publishing Limited. All rights reserved. Subject The topic of the resource Ethical considerations; Frictionless shopping; Gamification; Instant gratification; Omnichannel shopping; Personalized recommendations; Prospects; Smart retailing; Virtual try-ons Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISBN: 978-183549418-9; 978-183549419-6; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online