Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Thomas, K.V.; Rattan, Punam; Nair, Raji Ramakrishnan Title A name given to the resource Greening the click-environmental initiatives in global e-commerce marketing Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Green Marketing Perspectives: Effective Messaging for Sustainable Practices;pp.261-272 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/978-1-83608-772-420251021" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/978-1-83608-772-420251021</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105006501613?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105006501613?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Thomas K.V., CHRIST (Deemed to be University), India; Rattan P., Lovely Professional University, India; Nair R.R., CHRIST (Deemed to be University), India Description An account of the resource Convenience and accessibility are the features that drive today's consumers flocking to the retail market. This has given rise to widespread environmental impacts implying that the green concept includes sustainable strategic protocols committed to ethical consumerism and corporate social responsibility. The key operative word is sustainability in all aspects of business from design to delivery. An effective component of strategy is innovation, coupled with transparency. Education of the customers on environmental issues ensures their loyalty and enhances brand image. A Nielson report testifies that consumers are attracted more to products from companies behaving like good corporate citizens providing them with competitive advantages and leading to cost savings. Moreover, positive engagement in legal requirements keeps it ahead of risks associated with environmental laws. Two considerations on strategies are projected upfront. One is Green Branding, meaning thereby a strong and positive association with environmental responsibility in the minds of the buyers, boosting brand loyalty. The other, being Eco-labeling, is a visible proof of environmental benefits. Eco-labels are certifications awarded from recognized organizations. 2025 Thomas K.V., Punam Rattan and Raji Ramakrishnan Nair. Published under exclusive licence by Emerald Publishing Limited. All rights reserved. Subject The topic of the resource E-commerce; Eco-labeling; Green branding; Green marketing; Sustainability Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISBN: 978-183608772-4; 978-183608773-1; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online