Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Venkata Subbaiah, P.; Sheela, P.; Amarnath, Debora Dhanya Title A name given to the resource Exploring the Impact of Personalized Customer Experiences in Modern Business Strategies Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Industry 5.0: Pioneering Business and Management Transformations;pp.227-234 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/978-1-83608-826-420261017" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/978-1-83608-826-420261017</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105031016679?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105031016679?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Venkata Subbaiah P., GITAM School of Business, GITAM (Deemed to be) University, Visakhapatnam, India; Sheela P., GITAM School of Business, GITAM (Deemed to be) University, Visakhapatnam, India; Amarnath D.D., Christ University, Bangalore, India Description An account of the resource In todays dynamic business landscape, individual customer experiences (CEs) play a crucial role in shaping the strategies and operations of modern organizations. Companies increasingly prioritize customer interactions, using insights from these experiences to refine their services, enhance engagement, and drive long-term success. This chapter explores how personal CEs shape the strategies and operations of modern organizations. It focuses on integrating customer-centric tools and strategies that enhance customer relationships, product and service models, and operational frameworks. The chapter employs a qualitative analysis of contemporary business practices, examining the role of CE in various industries. It incorporates insights from recent research and case studies to highlight the evolution of branding, advertising, and customer engagement strategies in response to technological advancements and changing consumer behaviors. The findings indicate that great CE is crucial for customer retention and competitive advantage.organizations that effectively leverage technology and advanced customer knowledge are better positioned to create meaningful customer relationships. The chapter also identifies gaps in traditional customer relationship management (CRM) systems, emphasizing the need for a more holistic, customer-centric approach to marketing and operations. Businesses must prioritize enhancing CEs through tailored strategies and operational models. 2026 Aarti Saini and Vikas Garg. Subject The topic of the resource customer engagement; Customer experience; customer relationship management; customer-centric approach; marketing strategies Publisher An entity responsible for making the resource available Emerald Group Publishing Ltd. Relation A related resource ISBN: 978-183608826-4; 978-183608828-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online