Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Samriddha, D.P.; Manickam, Thirupathi; Kalenahalli, Devarajanayaka; Ravi, V. Title A name given to the resource Synergizing digital learning with customer engagement in digital era Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape;pp.23-45 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/978-1-83662-560-520251002" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/978-1-83662-560-520251002</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105006502311?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105006502311?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Samriddha D.P., Christ University, India; Manickam T., Christ University, India; Kalenahalli D., University of Buraimi, Oman; Ravi V., Christ University, India Description An account of the resource Specifically concentrating on the junction of digital learning and customer engagement, this research investigates the dynamic interplay between technology, education, and consumer relationships. The research demonstrates a symbiotic link between advances in one field and their favourable influence on the other through a thorough literature review and case studies. The findings show that increasing learning outcomes and fostering meaningful customer involvement may be achieved by combining customer engagement tactics with digital learning methodologies. According to the study's conclusion, firms must take advantage of this convergence to gain a competitive advantage. It highlights that digital learning and consumer involvement offer a substantial channel for innovation and growth. According to the report, for a complete user experience, customer engagement tactics should include digital learning tools. By illuminating this creative amalgamation, this chapter provides a novel outlook on the dynamic digital terrain, providing discernments into restructuring pedagogical approaches and augmenting customer engagements. 2025 Samriddha D. P., Thirupathi Manickam, Devarajanayaka Kalenahalli and Ravi V.. All rights reserved. Subject The topic of the resource Customer engagement; Customer interaction; Digital learning; Digital strategies; Interactive learning; Technology in education Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISBN: 978-183662560-5; 978-183662561-2; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online