Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Mohanty, Priyakrushna; Vasudev, Khushi Title A name given to the resource Embracing edge computing: Elevating marketing intelligence across Asian business horizons Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Marketing Intelligence, Part B: AI, Trust, and Innovation in the Modern Business Landscape;pp.125-146 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/978-1-83662-560-520251006" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/978-1-83662-560-520251006</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105006606080?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105006606080?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mohanty P., Christ University, India; Vasudev K., Christ University, India Description An account of the resource This research paper investigates the transformative potential of Edge Computing within the Asian business landscape, with a specific focus on India and China. It also aims to understand the implications of edge computing in the domain of market intelligence in the Asian business setup. The study falls into the category of exploratory research. It is based on the systematic review of academic literature related to edge computing and frontier technology advancements in Asian countries. The findings suggest that Edge Computing has the potential to bridge the technology gap in Asia, offering governments and businesses the means to reach wider audiences and accelerate innovation. Edge Computing is in the early stages of mass adoption, especially in the Asian context. Hence, this viewpoint article sets itself apart by enunciating the structure and approach in which the Asian business landscape can make use of edge technologies. The practical implications of this study lie in its potential to inform policymakers, businesses and technology innovators in Asia about the opportunities presented by Edge Computing. By understanding the tailored approaches taken by India and China, stakeholders can better harness Edge Computing to drive economic development, bridge technology disparities and enhance their global competitiveness. 2025 Priyakrushna Mohanty and Khushi Vasudev. All rights reserved. Subject The topic of the resource Asian businesses; Edge computing; Industry 4.0; Marketing intelligence; Technology adoption Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISBN: 978-183662560-5; 978-183662561-2; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online