Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Mohanty, Priyakrushna; Chellasamy, Aarthy; Nagarathinam, Aishwarya Title A name given to the resource MetaMinds and digital realms: Deciphering Gen Z consumer behavior in metaverse marketing Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived The AI Metaverse Revolution: Transforming Multi-Business Scenarios (Volume 1);pp.1-14 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1108/978-1-83662-582-720251001" target="_blank" rel="noreferrer noopener">https://doi.org/10.1108/978-1-83662-582-720251001</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105009871547?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105009871547?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mohanty P., Department of Business and Management, Christ (Deemed to be University), Bengaluru, India; Chellasamy A., Department of Business and Management, Christ (Deemed to be University), Bengaluru, India; Nagarathinam A., Department of Business and Management, Christ (Deemed to be University), Bengaluru, India Description An account of the resource This conceptual research paper explores the innovative convergence of virtual reality (VR), augmented reality (AR), and digital spaces as it dives into the complex dynamics of Gen Z consumer behavior within the metaverse. Businesses and scholars alike face hurdles in comprehending the complex preferences, motives, and decision-making processes of this generation of digital natives, as traditional marketing tactics undergo a metamorphosis in the aftermath of the metaverse. Understanding the nuances of Gen Z's interactions in this immersive digital world is crucial for businesses looking to connect and engage with this significant consumer generation as the metaverse becomes an increasingly important part of everyday life. Thus, this study also attempts to understand the awareness about metaverse among Gen Z and the challenges faced during the act of purchase in a meta environment. 2025 by Priyakrushna Mohanty, Aarthy Chellasamy and Aishwarya Nagarathinam. All rights reserved. Subject The topic of the resource Augmented reality; Consumer behavior; Gen Z; Metaverse; Metaverse marketing; Virtual reality Publisher An entity responsible for making the resource available Emerald Publishing Relation A related resource ISBN: 978-183662582-7; 978-183662583-4; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online