ItemBook Chapter

Rural Tourism and Sustainable Innovation Road to Artisans Social and Economic Well-being the Charaka (Cooperative Society) Way

Title
Rural Tourism and Sustainable Innovation Road to Artisans Social and Economic Well-being the Charaka (Cooperative Society) Way
Creator
Davis, Antony; Lakshmypriya, K.
Description
Rural tourism promotes rural life, art, culture, and heritage in rural areas, which benefits the local community in socio-economic development. It provides an ethnic and rustic ambience and facilitates interaction between tourists and the community for a more fulfilling tourism experience. The tourism industry contributes to the diversification of local economies by generating income, investments, and employment. Its a contemporary idea where tourism and the promotion of handicraft and craft products are combined in one place. This study focusses on the role of rural tourism in building an inclusive society. The study examines how rural tourism empowers local artisans and weavers to enhance their social and economic well-being, and the role of handloom tourism in building innovation capabilities that contribute to the regions sustainable development and creating tourist experiences through the Charaka Cooperative Society all-women cooperative. The chapter proposes new possibilities of innovation in handloom weaving and marketing as a tourist attraction. 2026 Dr Manpreet Arora, Dr Anukrati Sharma, and Dr Che-Jen Su. Individual chapters 2026 The authors.
Source
Sustainable Tourism: Entrepreneurial Cases and Narratives (Volume 3);Volume;3;pp.221-237
Date
01-01-2025
Publisher
Emerald Publishing
Subject
empowerment; innovation; Rural tourism and handloom tourism; sustainable livelihood; well-being
Coverage
Davis A., Christ Academy Institute for Advanced Studies, Bangalore, India; Lakshmypriya K., School of Business and Management, CHRIST University, Bangalore, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 978-183708058-8; 978-183708060-1;
Format
online
Language
English
Type
Book chapter

Citation

Davis, Antony; Lakshmypriya, K., “Rural Tourism and Sustainable Innovation Road to Artisans Social and Economic Well-being the Charaka (Cooperative Society) Way,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/24306.

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