ItemBook Chapter

Consumer decision-making journey and the role of AI-enabled mimic technology and social robots

Title
Consumer decision-making journey and the role of AI-enabled mimic technology and social robots
Creator
Jaiwant, Sunanda Vincent; Haridasan, Ajitha; Dheepa, T.
Description
AI is essential for optimising the customer journey since it customises interactions at every stage of the process. Companies can predict consumer patterns and prepare for demands with the help of predictive analytics. Mimicking technology can significantly affect the way customers feel, practices and beliefs, which in turn can affect how they make choices. Social networking platforms, for example, employ mimic technology to follow users' online habits and recommend content according to what they are likely to find interesting. Furthermore, mimic technology can be used to create immersive shopping experiences that influence consumers' emotions and purchasing decisions. Consumers might be able to interact with virtual organisations, try on clothes and assess goods thanks to virtual reality and augmented reality. As a result, consumers could become more confident when making buying decisions, increasing the possibility that they will buy something. Understanding how mimic technology works can help businesses create better consumer-friendly goods and services as well as more successful marketing initiatives. This chapter would present a systematic review of the evolution of decision-making process and the role of social robots and mimicking technology. This chapter would explore the most novel and trending advances in AI-based mimicking technology fluxing the consumer buying decisions. Additionally, the study would describe the existing challenges of software architecture of AI-enabled mimicking technologies and social robots. Finally, the study would present the future directions that these systems can take in the future. 2025 Sunanda Vincent Jaiwant, Ajitha Haridasan and Dheepa T. All rights reserved.
Source
Marketing 5.0: The Role of Human-Mimicking Technology;pp.221-237
Date
01-01-2025
Publisher
Emerald Group Publishing Ltd.
Subject
Artificial Intelligence; Augmented reality; Consumer decision-making; Mimic technology; Social robots; Virtual reality
Coverage
Jaiwant S.V., CHRIST (Deemed to be University), India; Haridasan A., CHRIST (Deemed to be University), India; Dheepa T., CHRIST (Deemed to be University), India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 978-183797815-1; 978-183797816-8;
Format
online
Language
English
Type
Book chapter

Citation

Jaiwant, Sunanda Vincent; Haridasan, Ajitha; Dheepa, T., “Consumer decision-making journey and the role of AI-enabled mimic technology and social robots,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/24319.

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