ItemBook Chapter

Unveiling the Factors of Women Entrepreneurs on Social Media to Achieve Enterprise Sustainability

Title
Unveiling the Factors of Women Entrepreneurs on Social Media to Achieve Enterprise Sustainability
Creator
Rani, Anshu; Somshekar, Vichitra; Ramya, U.; Toni, Mercy
Description
The research studies in the area of womens entrepreneurship (WE) has received more attention in the last decade due to its impact on bringing balanced development. On one hand, the growth of digital innovation has changed the landscape of entrepreneurship in emerging markets and on the other hand, the advocacy on business sustainability has increased. Prior studies are limited to understand the role of WE in this changing landscape. This study aims to identify the most relevant factors that influence the women entrepreneurs on social media to develop sustainable enterprise. An extensive literature review has been conducted to advance the knowledge on the WE and has been presented in form of a conceptual model to present a comprehensive perspective. Further, the research identifies social factors, psychological factors, resource factors, financial factor, firm-performance related factors, and technological factors. These factors are linked with entrepreneurial orientation among women on social media and therefore this helps in gaining sustainability. These study further present implications, strategies and agenda for future research in the area of WE. 2025 selection and editorial matter, Esra Sipahi Dongul, Serife Uguz Arsu, Richa Goel, and Tilottama Singh; individual chapters, the contributors.
Source
Women-Led Innovation and Entrepreneurship: Case Studies of Sustainable Ventures and Practices;pp.165-183
Date
01-01-2025
Publisher
CRC Press
Coverage
Rani A., REVA Business School, REVA University, Bengaluru, India; Somshekar V., Christ University, Bengaluru, India; Ramya U., REVA Business School, REVA University, Bengaluru, India; Toni M., University of Nizwa, Sunderland, Oman
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 978-104033271-9; 978-103284147-2;
Format
online
Language
English
Type
Book chapter

Citation

Rani, Anshu; Somshekar, Vichitra; Ramya, U.; Toni, Mercy, “Unveiling the Factors of Women Entrepreneurs on Social Media to Achieve Enterprise Sustainability,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24358.

Output Formats