Mapping Barriers to Net Zero in Quick Commerce A Fuzzy DEMATEL Approach

Title

Mapping Barriers to Net Zero in Quick Commerce A Fuzzy DEMATEL Approach

Creator

Shetty, Lakshmi; Srivastava, Shefali

Description

The fast-paced growth of q-commerce platforms has radically changed the shopping arena to deliver consumers unparalleled convenience. However, this speedy delivery poses significant challenges to achieving net-zero emissions, essentially due to inefficiencies in logistics and high energy usage. This research applies the Fuzzy DEMATEL approach to explain and analyze the barriers to sustainability in q-commerce by uncovering interconnections between factors. The findings showed that the primary logistical inefficiency is preceded by high energy usage and sustainable packaging as significant drivers. Other evaluated factors, though with lower scores, are regulatory challenges and consumer awareness. The mitigation of logistical inefficiencies can serve to greatly improve routing and resource management in such a way as to bring significant decreases in carbon footprint. Also, by augmenting consumer awareness for more sustainable practices, one creates an increasing demand for alternative choices, hence giving way to positive feedback that may help drive companies toward adopting even more sustainable approaches. From a policy perspective, the results indicate that regulatory frameworks should support investments in green infrastructure and technologies by engaging the different stakeholders, including businesses, consumers, and governmental entities, in a common strategy toward sustainability. While the present research supplies important insights into the challenges with which q-commerce is confronted while achieving net-zero emissions, it recognizes some constraints, such as potential biases due to expert judgments and the dynamic character of the business. The following studies would include more stakeholders and variables influencing sustainability and broaden the scope. Through addressing these barriers as a collective, the q-commerce industry can move toward achieving its net-zero dreams while advancing broader environmental goals for a greener world. 2026 selection and editorial matter, Siddhartha Roy, Soumya Sen, and Agostino Cortesi; individual chapters, the contributors.

Source

Intelligent Systems: Emerging Trends and Challenges in Deep Neuro-Fuzzy Models and Explainable Artificial Intelligence;pp.85-100

Date

01-01-2026

Publisher

CRC Press

Coverage

Shetty L., Symbiosis Centre for Management Studies, Symbiosis International, Deemed University, Bengaluru, India; Srivastava S., Christ Deemed to be University, Bengaluru, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 978-104052122-9; 978-103288908-5;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.1201/9781003540298-8

https://www.scopus.com/pages/publications/105030812605?origin=resultslist