Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Shetty, Rikitha; Poulose, Jeanne; Bhattacharjee, Sanjib; Sharma, Vinod; Kapse, Manohar Title A name given to the resource Does Customer Co-Creation Influence Customer Loyalty? A Special Reference to Online Video Games Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Agile Business Transformations: Priorities, Lessons, and Practices;pp.365-385 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1201/9781003559344-23" target="_blank" rel="noreferrer noopener">https://doi.org/10.1201/9781003559344-23</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105021551593?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105021551593?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Shetty R., School of Business and Management, CHRIST (Deemed to be University), Delhi, India; Poulose J., School of Business and Management, CHRIST (Deemed to be University), Delhi, India; Bhattacharjee S., School of Management, Presidency University, Bengaluru, India; Sharma V., Symbiosis Center for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India; Kapse M., Symbiosis Center for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India Description An account of the resource The research investigates the factors influencing consumer loyalty through co-creation in online video games in Delhi National Capital Region (Delhi- NCR). The study focuses on four independent variables, social motivation, personal motivation, utilitarian motivation, and hedonic motivation, to examine customer engagement through value co-creation, which is mediated through attitudinal and behavioral loyalty. The study collected 200 respondent data through an online survey administered to online video game players in the Delhi-NCR region and analyzed the data using the Statistical Package for the Social Sciences (SPSS) software. The study has several implications for online video game companies operating in the Delhi-NCR region to improve their co-creation strategies and enhance customer loyalty through value co-creation. The study backs to the body of knowledge on co-creation, customer engagement, and loyalty in the online video game industry. However, the stud has a limitation which include the sample size as the data has been collected only from Delhi NCR. 2025 by Apple Academic Press, Inc. Publisher An entity responsible for making the resource available Apple Academic Press Relation A related resource ISBN: 978-104023069-5; 978-100355934-4; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online