Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Dhiman, Sakshi; Poulose, Jeanne; Bhattacharjee, Sanjib; Sharma, Vinod; Kapse, Manohar Title A name given to the resource Influence of Digital Voice Assistance on Consumer Purchase Intention Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Agile Business Transformations: Priorities, Lessons, and Practices;pp.83-100 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1201/9781003559344-5" target="_blank" rel="noreferrer noopener">https://doi.org/10.1201/9781003559344-5</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105021612148?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105021612148?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Dhiman S., School of Business and Management, Christ (Deemed to be University), Delhi, India; Poulose J., School of Business and Management, Christ (Deemed to be University), Delhi, India; Bhattacharjee S., School of Management, Presidency University, Bengaluru, India; Sharma V., Symbiosis Center for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India; Kapse M., Symbiosis Center for Management and Human Resource Development (SCMHRD), Symbiosis International (Deemed University), Pune, India Description An account of the resource The focus of this research is to analyze how digital voice assistants (DVAs) influence the buying decisions of consumers when it comes to online shopping in the Delhi-NCR region. The study involves surveying 225 online shoppers using a purposive sampling method to collect data on their perceptions and experiences with DVAs in online shopping. To study consumer purchase intention, we conducted a data analysis that involved a structural equation model, which focused on the perceived ease of use and perceived usefulness of DVAs. The paper highlights the crucial role of DVAs in shaping consumer purchase intention and influencing purchase decisions in the context of e-commerce/online shopping. The study has significant implications for e-commerce companies and marketers. To promote their adoption, they should think about integrating DVAs into their online purchasing platforms, grow DVA trust, and explain their advantages. Additionally, businesses ought to spend money creating more complex DVAs that can offer tailored advice and recommendations based on client preferences and previous purchases. 2025 by Apple Academic Press, Inc. Publisher An entity responsible for making the resource available Apple Academic Press Relation A related resource ISBN: 978-104023069-5; 978-100355934-4; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online