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              <text>Mythily, E.; Ramya, S.S.; Sangeeta, K.; Swathi, B.; Kumar, Manish; Bikash, Purnendu; Kumar, Narendra</text>
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              <text>Think Big with Big Data: Finding Appropriate Big Data Strategies for Corporate Cultures</text>
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              <text>01-01-2025</text>
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              <text>Recent Trends in Engineering and Science for Resource Optimization and Sustainable Development;pp.198-201</text>
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              <text>&lt;a href="https://doi.org/10.1201/9781003596721-46" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1201/9781003596721-46&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/85218314732?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/85218314732?origin=resultslist&lt;/a&gt;</text>
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              <text>Mythily E., Department of Commerce with Cost and Management Accounting, PSG College of Arts &amp;amp; Science, Coimbatore, India; Ramya S.S., Department of Commerce, PSG College of Arts &amp;amp; Science, Coimbatore, India; Sangeeta K., Department of Computer Science and Engineering, Institute of Aeronautical Engineering, Hyderabad, India; Swathi B., Department of Information Science Engineering, New Horizon College of Engineering, Bangalore, India; Kumar M., Lovely Professional University, Phagwara, India; Bikash P., CHRIST University, Pune, India; Kumar N., NIET, NIMS University, Jaipur, India</text>
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              <text>The aim of this research is to learn how big data strategies (BDS) as a corporate culture might improve confidence and cooperative performance across civil and defence sectors involved in disaster relief activities. The research conceptualized a unique conceptual framework to demonstrate, employing the competitive value model (CVM), how BDS influences swift confidence (SC) and cooperative performance (CP) beneath the moderating impact of the corporate culture. The findings have four significant consequences. Initially, the BDS has a strong beneficial influence on SC and CP. Secondly, neither adaptable orientation (AO) nor regulated orientation (RO) had any effect on constructing SC. Thirdly, AO has a strong and beneficial moderating influence on the path connecting BDS and CP. As a result, RO shows a considerable negative moderating impact on the path linking BDS and CP.  2024 selection and editorial matter, Prof. (Dr.) Dorota Jelonek, Prof. (Dr.) Narendra Kumar, Prof. (Dr.) Mamta Chahar, Prof. (Dr.) Rusudan Kinkladze and Prof. (Dr.) Lilla Knop; individual chapters, the contributors.</text>
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              <text>Big data; Big data strategies; Confidence; Corporate culture; Predictive analytics</text>
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              <text>CRC Press</text>
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              <text>ISBN: 978-104032742-5; 978-103298029-4;</text>
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              <text>Restricted Access; Hardcopy may be available in the library</text>
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