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              <text>Raj, Lakshmi; Mallika Sankar, M.; Ovais, Durdana; Selvalakshmi, V.</text>
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              <text>Exploring the Role of Artificial Intelligence in Educational Technology</text>
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              <text>Artificial Intelligence in Action: Transforming Industries and Society;pp.53-70</text>
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              <text>&lt;a href="https://doi.org/10.1201/9781003638506-3" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.1201/9781003638506-3&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105035948759?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105035948759?origin=resultslist&lt;/a&gt;</text>
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              <text>Raj L., Marketing Department IIM Bangalore, Bengaluru, India; Mallika Sankar M., School of Business and Management, Christ University, Bengaluru, India; Ovais D., BSSS Institute of Advanced Studies, Madhya Pradesh, Bhopal, India; Selvalakshmi V., Saveetha School of Management, Saveetha Institute of Medical and Technical Sciences (SIMATS), Chennai, India</text>
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              <text>AI is a dedicated field that addresses cognitive challenges often linked to human intelligence, including learning, problem-solving, and pattern recognition. This chapter investigates the evolving role of artificial intelligence (AI) in educational technology (EdTech). EdTech, short for EdTech, uses technology to support teaching and learning. EdTech firms employ advanced technology to offer personalized, experiential learning and online mentorship. With the rapid advancements in AI and its integration into various sectors, the educational landscape has witnessed significant transformations. This study explores the potential of AI as a powerful tool in enhancing teaching and learning experiences, improving educational outcomes, and addressing individual student needs. Employing the research synthesis methodology, this chapter provides a comprehensive overview of AIs role in EdTech, highlighting its capacity to revolutionize teaching and learning practices. Finally, the chapter concludes with an outlook on the future of AI in EdTech, discussing emerging trends and potential growth areas.  2026 selection and editorial matter, A.V. Senthil Kumar, Ankita Chaturvedi, Atul Bansal, and Rohaya Latip; individual chapters, the contributors.</text>
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              <text>ISBN: 978-104056260-4; 978-104106993-5;</text>
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              <text>Restricted Access; Hardcopy may be available in the library</text>
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