Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Singha, Surjit; Singha, Ranjit; Rebeka, R. Sreethi Title A name given to the resource The Role of Digital Media in Shaping Public Opinion and Political Discourse Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Digital Space in the Wake of Shrinking Traditional Media;pp.1-48 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-9356-4.ch001" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-9356-4.ch001</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105022765444?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105022765444?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Singha S., Kristu Jayanti University, India; Singha R., Christ University, India; Rebeka R.S., Christ University, India Description An account of the resource The impact of digital media on public opinion and political debate is examined in this chapter. The significance of digital media in political communication and its effect on public opinion and political discourse are introduced at the outset of the chapter. It analyses the pros and cons of using social media for political campaigns. Further probes deeper into the proliferation of false information and propaganda in digital media, its effect on public opinion and political discourse, and the measures taken to counter it. It discusses the difficulties and ethical concerns of using digital media to encourage civic participation. This chapter provides a concise overview of the discussion and draws attention to the implications for future study and application. 2026, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 978-166849357-1; 978-166849356-4; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online