Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Yadav, Preksha; Varghese, Joseph Title A name given to the resource Human capital challenges in sustainability start-ups Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Organizational Risks, Challenges, and Barriers in Developing Sustainability Start-Ups;pp.1-21 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-9872-9.ch001" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-9872-9.ch001</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105010552743?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105010552743?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Yadav P., Jain University, India; Varghese J., Christ University, India Description An account of the resource Sustainability start-ups face unique human capital challenges (HCCs) like lack of brand awareness, competition, turnover, burnout, limited growth opportunities, resources, and expertise gaps. This mixed-methods research chapter examines strategies to address these challenges, surveying 200 start-ups and interviewing 20 CEOs and HR managers. Findings advocate for investment in brand awareness, unique benefits, positive work environments, professional development, and transparent career paths. Effectiveness varies based on start-up needs, but HCCs significantly impact performance. Prioritizing talent attraction, retention, and development is crucial for sustainability start-ups. 2025 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 978-166849874-3; 978-166849872-9; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online