Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Francis, Shimmy; Rangasamy, Sangeetha; Iyer, Lakshmi Shankar; Balasundaram, Sathiyaseelan Title A name given to the resource Diversity Equity Inclusion Trifecta: Crafting Catchment Belonging Through Employer Branding Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Diversity and Inclusion in Global Business and Education;pp.93-112 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/978-1-6684-9897-2.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/978-1-6684-9897-2.ch005</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105005931952?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105005931952?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Francis S., Christ University, India; Rangasamy S., Christ University, India; Iyer L.S., Christ University, India; Balasundaram S., Christ University, India Description An account of the resource This conceptual paper explores the innovative approach of DEI trifecta crafting catchment belonging through branding. The study proposes a novel approach for organizations to tailor their employer branding efforts to the socio-cultural context of their catchment area, enhancing their ability to attract, engage, and retain a diverse workforce. This study draws an extensive review of literature from newspapers, HR Magazines, employer branding, and DEI. Through the synthesis of these concepts, a novel concept of Trifecta is framed. This study unveils the significance of catchment-specific employer branding in acknowledging talents diverse and unique expectations within a local community. It emphasizes that DEI efforts are most impactful when contextualized within the cultural norms and values of the catchment area. However, by integrating these principles into branding strategies, organizations create a stronger sense of belonging and employee engagement. 2025 by IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 978-166849898-9; 978-166849897-2; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online