Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Pandey, Ananya; Joseph, Jipson Title A name given to the resource Sustainable Service Marketing: The Ethics of Corporate Social Responsibility Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Strategic Workforce Reskilling in Service Marketing;pp.295-314 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-0164-8.ch015" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-0164-8.ch015</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105009393501?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105009393501?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Pandey A., Christ University, Bangalore, India; Joseph J., Christ University, Bangalore, India Description An account of the resource Corporate Social Responsibility (CSR), as a marketing strategy, influences the sales and other important factors of the company. Consumers support the firm that is inclined and committed to the environment and social responsibility. An effective CSR initiative has the capability of improving the companys reputation and enhancing customer loyalty. Innovation can be stimulated by CSR challenges, resulting in the creation of sustainable goods and services. Furthermore, including CSR into fundamental business plans is helpful for the companies and the society. CSR must be incorporated into service marketing that goes beyond token gestures; businesses must embrace sustainable practices that complement brand values and consumer demands. This development reflects a wider recognition that sustainable and ethical business practices are closely related to long- term corporate achievement. Considering the above, this chapter explores the ethical dimensions of CSR while practicing sustainable market management along with its impact on the customers and the environment. Publisher An entity responsible for making the resource available De Gruyter Relation A related resource ISBN: 979-833730166-2; 979-833730164-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online