ItemBook Chapter

Leveraging gamification in the metaverse: Strategies for consumer engagement, innovation, and problem-solving across fashion industries

Title
Leveraging gamification in the metaverse: Strategies for consumer engagement, innovation, and problem-solving across fashion industries
Creator
Kandpal, Saumya Raman; Giri, Pratibha
Description
As the world adapted during the pandemic, virtual platforms became groundbreaking in terms of popularity, which brought forth the Metaverse, a transformative digital universe. This development is blurring the lines between gaming and the consumer internet and providing immersive, emotional, and socialized experiences. The variables driving deeper connections are technology readiness, user experience, and social influences. This study explores the effective use of animated agents in VR as an advertising strategy, linking findings to existing research. Much attention is given to gamification and VR, but little focus exists on how these experiences resonate with India's unique cultural context. The integration of Indian traditions into the Metaverse can revolutionize brand engagement, reshaping consumer perceptions and interactions. The paper discusses consumer engagement, readiness, and problem- solving, and it is based on the potential of culturally aligned VR experiences to transform industries, enhance connections, and create new avenues for brand immersion in the digital era. 2025, IGI Global Scientific Publishing. All rights reserved.
Source
Navigating AI and the Metaverse in Scientific Research;pp.449-473
Date
01-01-2025
Publisher
IGI Global
Coverage
Kandpal S.R., Christ University, India; Giri P., Christ University, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833730342-0; 979-833730340-6;
Format
online
Language
English
Type
Book chapter

Citation

Kandpal, Saumya Raman; Giri, Pratibha, “Leveraging gamification in the metaverse: Strategies for consumer engagement, innovation, and problem-solving across fashion industries,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24539.

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