Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Singh, Kartikeya; Pandey, Amitabh; Tripathi, Veeresh; Singh, Thakur Digbijay Title A name given to the resource Strategies and Consumer Psychology in Luxury Brand Marketing: A Literature Review Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived International Insights for Luxury Brand Marketing;pp.95-126 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-0417-5.ch004" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-0417-5.ch004</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105027508519?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105027508519?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Singh K., Christ University, India; Pandey A., School of Management Sciences, Varanasi, India; Tripathi V., School of Management Sciences, Varanasi, India; Singh T.D., School of Management Sciences, Varanasi, India Description An account of the resource This chapter explores the intricate dynamics between consumer psychology and marketing strategies within the luxury brand sector. Luxury consumption is deeply rooted in both symbolic value and experiential satisfaction, transcending functional utility and embedding itself within consumers selfconcept and social identity. This review synthesizes recent research on the emotional, psychological, and cultural drivers behind luxury purchasing behaviors. It examines strategic approaches in luxury brand positioning, consumer perception, and the growing impact of digital and social media in shaping brand identity and loyalty. By highlighting evolving consumer motivations and emerging trends such as experiential luxury and sustainable branding, this chapter aims to provide a comprehensive overview of effective luxury marketing strategies, thereby offering insights into future opportunities and challenges in the field. 2026 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833730419-9; 979-833730417-5; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online