Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Patni, Rishi; Raut, Shreya Title A name given to the resource Enhancing Experiences: The Integration of AI in Augmented and Virtual Reality Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Impact of AI and the Evolution of Future Ghost Kitchens;pp.197-207 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-0432-8.ch009" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-0432-8.ch009</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105004542631?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105004542631?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Patni R., Christ University, India; Raut S., Christ University, India Description An account of the resource This chapter examines the integration of Artificial Intelligence (AI) in Augmented Reality (AR) and Virtual Reality (VR), highlighting how AI-driven innovations enhance interactivity, personalization, and real-t ime adaptation in immersive experiences. Through technologies like computer vision, machine learning, and natural language processing, AI enables AR and VR applications to better understand, respond to, and anticipate user needs. Applications of AI-augmented AR and VR are explored across various sectors, including healthcare, education, and industry, where AI-driven systems offer personalized training, virtual assistance, and adaptive simulations. As Mixed Reality (MR) evolves, edge computing plays a key role in improving performance, minimizing latency, and enabling seamless real-time interactions. The chapter also addresses ethical and technical challenges, such as privacy, bias, and processing limitations, emphasizing AIs transformative role in the future of immersive technologies. 2025 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833730434-2; 979-833730432-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online