ItemBook Chapter

Using Machine Learning Algorithms to Personalize Customer Experience in Ghost Kitchens: Hyper-Personalized Marketing and Promotion

Title
Using Machine Learning Algorithms to Personalize Customer Experience in Ghost Kitchens: Hyper-Personalized Marketing and Promotion
Creator
Solar, Tanvir Singh
Description
The emergence of ghost kitchens has revolutionized the food delivery industry by leveraging machine learning algorithms to enhance customer satisfaction and personalized experiences. This chapter, examines how predictive analytics identifies customer preferences, helping ghost kitchens create effective marketing strategies aligned with tastes and behaviours. It highlights real-time personalization, where offers are tailored based on past orders, location, and time, fostering relevance and loyalty. AI-driven customer segmentation is explored as a vital tool for precise targeting. At the same time, the chapter also addresses how AI assesses campaign performance to refine marketing tactics and adapt to changing demands. This research adds new fresh knowledge to the established body of knowledge in the context of restaurant food consumption behavior (Maziriri, E. T., Rukuni, T. F., & Chuchu, T. (2021)). This chapter is going to explore how AI advancements revolutionize resource utilization, evolving customer preferences, sustainable growth. 2025 by IGI Global Scientific Publishing. All rights reserved.
Source
Impact of AI and the Evolution of Future Ghost Kitchens;pp.311-358
Date
01-01-2025
Publisher
IGI Global
Coverage
Solar T.S., Christ University, Delhi, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-833730434-2; 979-833730432-8;
Format
online
Language
English
Type
Book chapter

Citation

Solar, Tanvir Singh, “Using Machine Learning Algorithms to Personalize Customer Experience in Ghost Kitchens: Hyper-Personalized Marketing and Promotion,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/24550.

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