Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Mishra, Rahul; Sybol, Sumin Samuel Title A name given to the resource Successful AI integration in branding: Leveraging innovation to enhance brand identity and market impact Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Knowledge Sharing and Fostering Collaborative Business Culture;pp.77-104 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-0710-7.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-0710-7.ch005</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105003897277?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105003897277?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Mishra R., Christ University, India; Sybol S.S., Christ University, India Description An account of the resource In the contemporary business landscape, branding extends beyond mere logos and slogans, evolving into a strategic tool that defines consumer perception, fosters engagement, and solidifies market positioning. The increasing integration of Artificial Intelligence (AI) in branding is revolutionizing the way businesses interact with consumers, enabling unprecedented personalization, predictive insights, and operational efficiency. This chapter explores the transformative role of AI in branding, examining its impact on consumer behavior, brand storytelling, and marketing effectiveness. 2025 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833730712-1; 979-833730710-7; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online