Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Shukla, Anshika; Kaur, Jasmine Title A name given to the resource Impact of brand perception, brand credibility, and product knowledge on consumer loyalty Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Brand Creation and Management in the Phygital Era;pp.341-364 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-0948-4.ch013" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-0948-4.ch013</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105009975147?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105009975147?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Shukla A., Christ University, India; Kaur J., Christ University, India Description An account of the resource This chapter aims to examine and explain the impact of brand perception, credibility and product knowledge on customer loyalty.A strong brand is very crucial for differentiation, establishing an emotional and positive relationship with customers and driving growth in such competitive and saturated market. Brand is more than a product or a service, its always showcase the stories and have lots of memories that drive the customer trust and loyalty towards brand. Though brand loyalty influenced by complex factors, including cognitive, affective and behavioral dimensions in order to understand dynamics of brand loyalty and how businesses might do effective branding initiatives that resonate with customers . This study investigates the complex relationship between brand image, identity, trust and product knowledge and their impact on customer satisfaction, loyalty and retention. The findings of this chapter will provide valuable insights to marketers and practitioners seeking to enhance brand loyalty and drive business growth. 2025, IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833730950-7; 979-833730948-4; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online