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              <text>Kumar, Vikas; Kiran, P.B. Narendra; Yadav, Pinnika Syam; Malhi, Ashok; Bisht, Deepak</text>
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              <text>Game On: Cutting Edge Gamification Techniques to Boost Service Quality and Maximize Ecosystem Engagement</text>
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              <text>Gamification Practices for Service Ecosystem Experiences;pp.169-192</text>
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              <text>&lt;a href="https://doi.org/10.4018/979-8-3373-1235-4.ch006" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3373-1235-4.ch006&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105022764645?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105022764645?origin=resultslist&lt;/a&gt;</text>
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              <text>Kumar V., Mittal School of Business, Lovely Professional University, India; Kiran P.B.N., Christ University, India; Yadav P.S., Christ University, India; Malhi A., Mittal School of Business, India; Bisht D., Mittal School of Business, India</text>
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              <text>This chapter explores gamification's potential to enhance service quality and maximize ecosystem engagement. By utilizing game mechanics like points, badges, and challenges, organizations can create immersive experiences that boost productivity, loyalty, and customer satisfaction. Through case studies, the chapter highlights successful gamification implementations and best practices. It also addresses psychological and behavioral aspects, emphasizing personalized experiences. Ethical considerations and potential pitfalls are discussed to provide a balanced view. Ultimately, the chapter offers a roadmap for leveraging gamification to drive meaningful engagement and improve service quality.  2026, IGI Global Scientific Publishing. All rights reserved.</text>
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              <text>ISBN: 979-833731237-8; 979-833731235-4;</text>
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