Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Paliwal, Rudraksh; Singh, Twinkle Title A name given to the resource Influence of Social Media Marketing on Student Decision-Making in Higher Education Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Consumer Decision-Making Processes in Higher Education;pp.1-25 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-1499-0.ch001" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-1499-0.ch001</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105032379073?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105032379073?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Paliwal R., Christ University, India; Singh T., Christ University, India Description An account of the resource This present study looks into the role of social media marketing as an important tool that helps organizations achieve their goals, bearing in mind the rapid spread in the modern digital world. Higher education institutions, such as colleges and universities, are making use of these social media channels: Facebook, Instagram, LinkedIn, and YouTube to share information regarding their academic programs, campus life, and even success stories. These websites have helped institutions to increase their access and engagement at the grass-roots level. It, thus, has also become an excellent tool to enroll prospective students. College or university search methods have undergone many significant changes in the present day. Over the centuries, students relied mainly on familial and social connections along with printed sources of information, to guide choices. Today, however, they increasingly use social media sites to research available choices, read reviews, watch multimedia and communicate with educational institutions. 2026 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833731501-0; 979-833731499-0; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online