Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Irfan, Mohammad; Singhal, Saanvi; Yadav, Ajay Kumar; Mansor, Fadillah Title A name given to the resource Navigating GDPR compliance: Transforming digital marketing in a privacy-first world Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Digital Technologies and Transformations in Public Administration, Engineering, and Sustainable Business;pp.359-389 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-1534-8.ch016" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-1534-8.ch016</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105013212064?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105013212064?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Irfan M., Chandigarh University, Lucknow, India; Singhal S., Christ University, Bengaluru, India; Yadav A.K., Chandigarh University, Lucknow, India; Mansor F., Universiti Malaya, Malaysia Description An account of the resource The General Data Protection Regulation (GDPR), implemented by the European Union (EU), safeguards the personal data and privacy of individuals, granting them greater control over how their information is used and stored. This legislation mandates businesses to maintain transparency and responsibility in handling personal data, ensuring enhanced privacy and security for users. GDPR has significantly transformed the landscape of digital marketing by redefining data collection and usage practices. It necessitates that marketers adopt clear and transparent methods to respect user rights, fostering trust and compliance. Moreover, GDPR aims to prevent digital fraud and manipulation, particularly on E-commerce platforms, by reinforcing stringent data protection measures. As a result, GDPR not only strengthens individual privacy but also compels businesses to adopt ethical data practices, shaping a privacy-first approach to digital marketing. 2026, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833731536-2; 979-833731534-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online