The impact of the COVID-19 pandemic on fast commerce

Title

The impact of the COVID-19 pandemic on fast commerce

Creator

Tyagi, Diya; Kaur, Jasmine

Description

Quick commerce, or q-commerce, has quickly become a groundbreaking new model in today's retail, focused on rapid delivery (generally in 30 to 60 minutes). The emergence of q-commerce is framed around the Changing Point Model that lays out the main shifts in the industry; from the pre-pandemic experimentation early-stage through the crisis-induced adoption phase and the current market consolidation and optimization phase. While the consumer preferences keep revolving around convenience vs. cost, companies are left to battle with serious operational and logistical concerns like sustainability, gig economy drivers, and prohibitive/ impossible infrastructure. In a bid to remain competitive, companies are betting on green logistics, electric transport, and artificial intelligence personalization to enhance efficiencies and reduce environmental harms.Q-commerce will further evolve through drone deliveries, decentralized supply chains, and autonomous technology, reshaping last mile logistics. 2026, IGI Global Scientific Publishing. All rights reserved.

Source

Methods and Applications of Quick Commerce (Q-Commerce);pp.299-330

Date

01-01-2025

Publisher

IGI Global

Coverage

Tyagi D., Christ University, India; Kaur J., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833731714-4; 979-833731712-0;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-1712-0.ch011

https://www.scopus.com/pages/publications/105012693651?origin=resultslist