Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Upadhyay, Ashish Kumar; Tandur, Sadashiva Title A name given to the resource The customer as co-creator of value consumer behavior on digital platforms: Empowering value co-creation in the digital era Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Empowering Value Co-Creation in the Digital Era;pp.257-290 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-1742-7.ch011" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-1742-7.ch011</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105005378118?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105005378118?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Upadhyay A.K., Christ University, India; Tandur S., Christ University, India Description An account of the resource This chapter will be based on the different combinations of literature reviews, online studies, and real-world case studies. It will analyze many fields like marketing, psychology, and information systems related to surveys which provide a holistic understanding of this topic. By focusing on customers and co-creators of value, digital media can unlock very new sources of innovation, engagement, and loyalty. This chapter will provide a whole framework for getting and leveraging these customer shifts. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833731744-1; 979-833731742-7; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online