Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Murmu, Namrata; Yadav, Lata; Sharma, Vandana Title A name given to the resource Technology as a catalyst for co-creation using AI, big data, and digital platforms Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Empowering Value Co-Creation in the Digital Era;pp.291-334 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-1742-7.ch012" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-1742-7.ch012</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105005381086?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105005381086?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Murmu N., Christ University, India; Yadav L., Christ University, India; Sharma V., Christ University, India Description An account of the resource Data has become the core asset as the world goes digital, with companies realizing the need to co-create value with customers and stakeholders. Technological advancements, specifically Artificial Intelligence (AI), big data, and digital platforms, have been the drivers of this shift. Technology, when comprehended well, can reinvent engagement, imagination, and collaboration in real time. This chapter considers technology's role in the value co-creation process and how it supports collaborative innovation. AI offers personalized, automated processes and intelligent insights. Big data fuels real-time personalization to enable businesses to react to evolving consumer behaviors. Digital platforms facilitate exchange of value, typically cocreated directly through user behavior. The chapter introduces such technologies, their role in co-created shared value, and indicates case studies for displaying the influence so that readers can avoid common traps in the employment of technology within co-creation approaches. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833731744-1; 979-833731742-7; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online