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              <text>Anjli; Baber, Ruturaj</text>
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              <text>Digital transformation and sustainability in the age of industry 5.0: A strategic framework for business success</text>
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              <text>Practical Frameworks for New-Age Digitalization Business Strategy;pp.163-206</text>
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              <text>&lt;a href="https://doi.org/10.4018/979-8-3373-2018-2.ch006" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3373-2018-2.ch006&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105011434107?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105011434107?origin=resultslist&lt;/a&gt;</text>
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              <text>Anjli, Christ University, Ghaziabad, India; Baber R., Christ University, Ghaziabad, India</text>
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              <text>The fusion of digitalization and sustainability drives changes in retail operations during traditional purchases and e-commerce operations thus creating 5IR business models. 5IR establishes human-centered priorities as essential aspects along with automated systems and big databases. Modern e-commerce development has created new market space yet it struggles with serious environmental issues which are coupled with supply chain ethical problems as well as excessive carbon footprint and excessive packaging waste. The analysis studies how digitalization transforms retail operations and e-commerce by introducing sustainability elements in new business models. The segment evaluates the digitalization difficulties linked to data protection and environmental destruction through examination of modern efficiencies which combine organizational performance with social accountability. Analysis of present industrial trends along with case studies delivers business understanding about sustainable digital strategizing for long-term achievement through current market changes.  2026, IGI Global Scientific Publishing.</text>
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              <text>ISBN: 979-833732020-5; 979-833732018-2;</text>
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