Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Gupta, Ishani; Nagariya, Ramji Title A name given to the resource The Impact of Cost- Efficient Market Entry Strategies on the Growth and Sustainability of Digital Startups in Emerging Markets Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Innovating Cost-Efficient and Scalable Business Models in the Digital Era;pp.97-132 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-2120-2.ch004" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-2120-2.ch004</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105021967466?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105021967466?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Gupta I., Christ University, Bengaluru, India; Nagariya R., Christ University, Bengaluru, India Description An account of the resource In emerging markets, digital startups face numerous challenges related to market entry, including financial constraints, regulatory hurdles, and competitive pressures. Cost- efficient market entry strategies play a pivotal role in determining the growth trajectory and long- term sustainability of these startups. This chapter explores various cost- effective approaches such as bootstrapping, lean startup methodology, strategic partnerships, and digital- first go- to- market strategies. By examining realworld case studies and industry insights, this chapter highlights the impact of these strategies on startup growth and sustainability. Overall, this research contributes to the growing discourse on sustainable entrepreneurship by offering practical insights into scalable, cost- efficient business models. By identifying key enablers of success for digital startups in emerging markets, this study provides valuable recommendations for entrepreneurs, policymakers, and investors aiming to drive innovation and economic development in resource- constrained environments. 2026 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833732122-6; 979-833732120-2; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online