Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Agrawal, Ayushi; Balaji, Vedha; Lakshmanan, Ganesh; Srivastava, Manish Kumar Title A name given to the resource Brand Identity and Image Management in Peer-to-Peer Platforms: Navigating Crisis in Digital Environments Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Digital Platforms and Managing Brand Crises;pp.33-61 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-2367-1.ch002" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-2367-1.ch002</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105036259157?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105036259157?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Agrawal A., Christ University, Bengaluru, India; Balaji V., Christ University, Bengaluru, India; Lakshmanan G., Christ University, Bengaluru, India; Srivastava M.K., Christ University, Bengaluru, India Description An account of the resource The peer-to-peer economy is experiencing remarkable growth in a short span of time, showcasing a wide variety of platforms, dynamic business models and transactions. It is essential to gain a thorough understanding of how these platforms maintain brand image and their identity in this digital age. Despite the importance of the concept, and the rapid need to know how brand image is co-created in peer-to-peer platforms, literature lacks a theoretical understanding of the concept. This book chapter develops a brand image conceptualization and how platforms as a company, service providers and consumers play a crucial role in creating and maintaining brand image. This study will decisively examine how brand image is created, communicated and protected by stakeholders in these technology-driven environments. Also, the chapter emphasizes that effectively managing brand image in P2P environments requires a comprehensive approach. This approach should integrate technological solutions, safety protocols, and a deep understanding of the dynamic interactions among all the stakeholders. Copyright 2026, IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Scientific Publishing Relation A related resource ISBN: 979-833732369-5; 979-833732367-1; 979-833732368-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online