Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Garapati, Gouri Sathvika; Birari, Abhijeet Title A name given to the resource The Role of Embedded Finance in Business Innovation: Technology Enablers and Industry Applications Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Reshaping Financial Systems and Fostering Sustainability Through Embedded Finance;pp.91-128 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-2464-7.ch004" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-2464-7.ch004</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105024841239?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105024841239?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Garapati G.S., Christ University, India; Birari A., Christ University, India Description An account of the resource This study explores the role of embedded finance (EF) in driving business model innovation and consumer engagement in India's digital economy, focusing on ecommerce and transportation/food delivery. EF, which integrates services like payments, lending, and insurance into non- financial platforms, is analyzed for its impact on revenue, satisfaction, and inclusion. Using case studies of Flipkart, Amazon, Ola, and Swiggy, and a survey of 250 respondents, the research shows how EF boosts convenience, conversion, and access for underserved users. However, data reveals EF alone doesn't ensure satisfaction without seamless UX and personalization. The study highlights the role of APIs and AI in delivering EF benefits while noting regulatory and privacy concerns. Findings show EF's potential to reshape business and consumer behavior in India. 2026, IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833732466-1; 979-833732464-7; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online