Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Nag, Arindam Title A name given to the resource Embedded Finance in Action: A Pathway to Sustainable Growth Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Reshaping Financial Systems and Fostering Sustainability Through Embedded Finance;pp.197-226 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-2464-7.ch007" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-2464-7.ch007</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105024840967?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105024840967?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Nag A., Christ University, India Description An account of the resource This chapter examines how embedded finance reshapes sustainable investment through AI, machine learning, and DeFi integration with ESG practices. These technologies can address behavioral biases such as loss aversion, yet major challenges remain. ESG data is fragmented, with rating providers often showing correlations below 0.6, weakening automated screening. Greenwashing risks rise as automation favors convenience over impact checks, while regulation lags behind and leaves fiduciary duties unclear. The discussion links these issues to finance theory, applying CAPM to test whether ESG factors improve risk- adjusted returns and using behavioral insights to assess how embedded systems may correct cognitive limits. Case studies show that while embedded finance reduces transaction friction, turning convenience into measurable sustainability outcomes is still uncertain. The chapter contributes by connecting finance theory with emerging technologies to evaluate real versus promised effects on sustainable investment. 2026, IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833732466-1; 979-833732464-7; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online