Building Digital Relationships: Social Relationship Marketing Strategies to Generative AI

Title

Building Digital Relationships: Social Relationship Marketing Strategies to Generative AI

Creator

Maithani, Nandiinii

Description

Artificial intelligence (AI) is redefining business process optimization to make business efficient, cheaper, and innovative. AI streamlines operations, automates processes, and enhances decision- making to enable business to serve customers better and remain competitive. AI solutions vary from customer services, supply chain management, finance, and human resource. AI chatbots provide 24/7 customer support, and predictive analytics enable optimized sales forecasting and inventory management. AI allows savings and creation of innovations by means of customized services. Challenges that do arise include the necessity of having quality data. AI has to be trained on huge volumes of data for it to be able to make sound predictions, and poor data quality will bring about the destruction of decision- making. Last but not least, investing in AI technology and experienced personnel can be exorbitant. 2026, IGI Global Scientific Publishing. All rights reserved.

Source

Adapting Global Communication and Marketing Strategies to Generative AI;pp.1-22

Date

01-01-2025

Publisher

IGI Global

Coverage

Maithani N., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833732504-0; 979-833732502-6;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-2502-6.ch001

https://www.scopus.com/pages/publications/105022671435?origin=resultslist