Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Jain, Saksham; Pandey, Diksha Title A name given to the resource AI-Driven Consumer Behavior and Decision Making Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Adapting Global Communication and Marketing Strategies to Generative AI;pp.113-141 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-2502-6.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-2502-6.ch005</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105022674633?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105022674633?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jain S., Christ University, India; Pandey D., Christ University, India Description An account of the resource Artificial Intelligence (AI) has transformed consumer behavior and decision-m aking, impacting purchasing habits, brand relationships, and marketing efforts. This systematic review synthesizes evidence on AI- influenced consumer behavior, analyzing its effects on attitudes, likes, and decision- making. Major areas of study encompass AI- facilitated recommendation systems, personalized engagement marketing, AI in online advertising, and AI- facilitated automation in retail and service sectors. The research presents both the benefits and pitfalls of AI integration, such as better customer experiences, data privacy fears, and information cocoons. AI has revolutionized conventional marketing practices by facilitating hyper-personalization and predictive analyses, engaging customers while incurring ethical issues. Research also highlights the importance of AI in sectors like fashion, entertainment, and business- to- business (B2B) marketing, offering insights into consumer trust and perceptions of privacy. 2026, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833732504-0; 979-833732502-6; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online