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                <text>Faculty Publications</text>
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              <text>Sinha, Rituraj; Solanki, Shashank; Verma, Vijeta; Pandey, Vijaishree Dubey</text>
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              <text>Protecting Cultural Knowledge in the Digital Era: Legal Dimensions of Intellectual Property in AI- Powered Immersive Learning and the Metaverse</text>
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              <text>Global Cultural Immersions in Learning for a Sustainable Future;pp.309-352</text>
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              <text>&lt;a href="https://doi.org/10.4018/979-8-3373-2508-8.ch011" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3373-2508-8.ch011&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105021919635?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105021919635?origin=resultslist&lt;/a&gt;</text>
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              <text>Sinha R., Christ University, India; Solanki S., Christ University, India; Verma V., Christ University, India; Pandey V.D., Christ University, India</text>
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              <text>The rapid expansion of AI- driven metaverse environments has challenged traditional intellectual property frameworks, leaving indigenous and cultural heritage vulnerable to unauthorized use and misrepresentation. This study analyzes legal gaps in the protection of cultural knowledge in immersive digital platforms, highlighting risks posed by generative AI and decentralized governance. We evaluate emerging solutions such as blockchain- based ownership verification and NFT licensing-against ethical concerns of profit- sharing and moral rights. Drawing on comparative legal research, we propose an international framework integrating digital rights management and sui generis protections for cultural assets. Our recommendations stress collaboration among governments, international organizations, and technology developers, alongside the inclusion of digital heritage law in academic curricula, to empower indigenous communities to safeguard their cultural rights.  2026 by IGI Global Scientific Publishing. All rights reserved.</text>
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              <text>ISBN: 979-833732510-1; 979-833732508-8;</text>
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              <text>Restricted Access; Hardcopy may be available in the library</text>
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