Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Jaiwant, Sunanda Vincent Title A name given to the resource The Fusion of Co-Branding and Digital Fashion: Transforming Smart Luxury Products in the Digital Era Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Co-Branding Strategies for Smart Luxury Products;pp.291-314 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-3010-5.ch008" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-3010-5.ch008</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105018282791?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105018282791?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Jaiwant S.V., Christ University, India Description An account of the resource In the evolving landscape of luxury products, co-branding strategies and digital fashion integration have become essential tools for enhancing brand value and consumer engagement. Smart luxury products, which incorporate advanced technology, require a unique blend of traditional craftsmanship and digital innovation to maintain exclusivity while catering to tech-savvy consumers. This chapter explores the strategic collaborations between luxury brands and technology firms, analysing their impact on brand equity, consumer perception, and market performance. It examines case studies of successful co-branding initiatives and evaluates the role of digital fashion in enhancing personalization and sustainability in luxury consumption. 2026, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833733261-1; 979-833733010-5; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online