Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Paul, Divya; Mathew, Jain Title A name given to the resource Using Internal Resources for Transition From Temporary to Sustained Competitive Advantage Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Empowering Sustainable Performance and Competitive Advantage in Tourism;pp.57-87 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-4546-8.ch003" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-4546-8.ch003</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105012010224?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105012010224?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Paul D., Christ University, India; Mathew J., Christ University, India Description An account of the resource Since the conception of these terms, 'Competitive advantage' and 'sustainable competitive advantage' have been used interchangeably by many. The focus here is to answer the question, whether competitive advantage is always temporary, owing to the dynamic environment all around, or it can be sustained. In this chapter we also discuss if competitive advantage be measured without the time factor being a constrain. In this chapter, we discuss at length the meaning of Competitive advantage, the different researchers' viewpoints on Sustainability of competitive advantage, role of internal resources in transitioning from temporary to sustained Competitive advantage and how human resource plays an important role in encashing its intangible heterogeneity to sustain competitive advantage. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833734548-2; 979-833734546-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online