Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Kumar S., Hemanth; Nilkant, Dinesh; Gayathri, K.R.; Subramanya Iyer, K.N. Anantha; Kiran, Prabha Title A name given to the resource Strategic competency development in indian tourism: Harnessing digital transformation, sustainability, and human capital Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Empowering Sustainable Performance and Competitive Advantage in Tourism;pp.127-167 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-4546-8.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-4546-8.ch005</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105012015087?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105012015087?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kumar S. H., Faculty of Management Studies, CMS Business School, Jain University, India; Nilkant D., CMS Business School, Jain University, Bangalore, India; Gayathri K.R., Faculty of Management Studies, CMS Business School, Jain University, India; Subramanya Iyer K.N.A., CMS Business School, Jain University, Bangalore, India; Kiran P., School of Business and Management, CHRIST Deemed to be University, Bangalore, India Description An account of the resource The Indian tourism sector is experiencing a significant transformation influenced by technology, sustainability, and changing consumer expectations. This chapter examines how competency marketing can enhance the industry's competitiveness, particularly in digital transformation, sustainability, and human capital development. Drawing on global tourism leaders, it highlights the use of digital tools like big data, AI, and ML to offer personalized experiences. The chapter underscores sustainability as a marketing competency and the importance of continuous professional development. It advocates for industry-academia partnerships and regional training programs to support mid-career professionals. India is poised to lead in digital tourism marketing by aligning competencies with emerging technologies and sustainability goals. Key performance indicators such as digital literacy and sustainable tourism engagement are proposed to guide the sector's growth over the next decade. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833734548-2; 979-833734546-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online