Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Bharathi, Divya; Banerjee, Sudeepta; Gupta, Amit Ambar; Gaurav, Kunal; Ray, Aishwarya Suraj; Rani, Korapole Suvarchala Title A name given to the resource Reimagining Consumer Experience in the Digital Age: A Strategic and Technological Perspective Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived The Strategic Evolution From Omnichannel to Metachannel Marketing;pp.169-198 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-4591-8.ch006" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-4591-8.ch006</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105033536520?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105033536520?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Bharathi D., Christ University, Bengaluru, India; Banerjee S., Dr. Vishwanath Karad MIT World Peace University, Pune, India; Gupta A.A., Dr. Vishwanath Karad MIT World Peace University, Pune, India; Gaurav K., Dr. Vishwanath Karad MIT World Peace University, Pune, India; Ray A.S., Pune Institute of Business Management, Pune, India; Rani K.S., Bhavan's Vivekananda College of Science, Humanities, and Commerce, Secunderabad, India Description An account of the resource In the contemporary digital landscape, consumer experience has emerged as a strategic differentiator and a critical determinant of organizational success. This chapter is intended to elaborate the changing face of customer experience in the digital era, especially with emerging technologies, data- driven strategies, and changing consumer expectations, radically changing traditional business to consumer interactions. Advanced tools like artificial intelligence, machine learning, big data analytics, and augmented reality are changing methods of designing, delivering, and managing customer interactions across digital and physical environments is, therefore, pertinent. In emphasizing aspects of personalization, immediacy, and engagement in real time, all these have dramatically changed consumer expectations and call for a rethink for omnichannel consistency and seamless integration. This chapter presents a realistic and future oriented picture of how an organization can strategically reinvent consumer experience in the digital age. 2026 by IGI Global Scientific Publishing. All rights reserved.. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833734593-2; 979-833734591-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online