Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Ghosh, Oindrilla; Kumar, Binod; Choy, Murphy Title A name given to the resource Legitimacy and Public Perception of Private Higher Education Institutions Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Transforming Private Higher Education in Asia Through Creativity and Purpose;pp.35-67 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-4933-6.ch002" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-4933-6.ch002</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105039724007?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105039724007?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ghosh O., Christ University, India; Kumar B., Radha Govind University, India; Choy M., Curtin University, Australia Description An account of the resource This chapter examines how legitimacy shapes the status, credibility, and societal value of private higher education institutions (PEIs) across Asia. Despite significant growth, PEIs often face entrenched stigma linked to colonial hierarchies, media narratives, and regulatory frameworks that privilege public universities. Drawing on institutional legitimacy theory, the chapter analyses how regulatory, normative, pragmatic, and symbolic forms of legitimacy influence public trust, student choice, and policy treatment. Case studies from Singapore, Malaysia, India, and Vietnam illustrate diverse strategies used by PEIs to strengthen legitimacy, including employer engagement, branding, alumni visibility, accreditation, and mission-led identity work. The chapter argues that legitimacy must be reclaimed through purpose, inclusion, transparency, and demonstrable educational value, rather than mimicry of public sector norms. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. Publisher An entity responsible for making the resource available IGI Global Scientific Publishing Relation A related resource ISBN: 979-833734934-3; 979-833734933-6; 979-833738530-3; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online