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                <text>Faculty Publications</text>
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              <text>Arshika; James, Blesson Varghese; Varghese, Merin K.</text>
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              <text>Towards Sustainable Finance: Understanding Green Banking Adoption Among Indian Young Adults</text>
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              <text>01-01-2026</text>
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              <text>Risks, Innovations, and Corporate Social Responsibility in Finance and Accounting;pp.225-251</text>
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              <text>&lt;a href="https://doi.org/10.4018/979-8-3373-5047-9.ch008" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3373-5047-9.ch008&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105035941454?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105035941454?origin=resultslist&lt;/a&gt;</text>
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              <text>Arshika, Christ University, India; James B.V., Christ University, India; Varghese M.K., Christ College, Pune, India</text>
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              <text>This study explores the factors influencing the adoption of green banking among young adults in India, drawing on the Theory of Planned Behaviour. Key determinants include environmental concern, social factors, perceived behavioural control, subjective norms, and attitude toward behaviour. The moderating role of effort expectancy is also examined. Based on data from respondents aged 1835, the findings provide practical insights for banks to develop targeted strategies that encourage green banking practices among youth.  2026 by IGI Global Scientific Publishing. All rights reserved.</text>
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              <text>IGI Global</text>
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              <text>ISBN: 979-833735049-3; 979-833735047-9;</text>
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              <text>English</text>
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              <text>Restricted Access; Hardcopy may be available in the library</text>
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              <text>online</text>
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