Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Pathak, Supriya; Priyadharshini, L.; Kulshrestha, Nitin; Sahoo, Ashok Kumar; Gurusamy, M.; Seshanna, Sudarshan V.; Gaffar, Shahul Hameed Abdul Title A name given to the resource Interface between the brain and computer to improve the e-commerce user security experience Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Brain-Computer Interfaces and Applications in Business;pp.249-264 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-5122-3.ch015" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-5122-3.ch015</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105013043978?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105013043978?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Pathak S., Department of Faculty of Management and Commerce, Oriental University, Indore, India; Priyadharshini L., Saveetha School of Law, Saveetha Institute of Medical and Technical Science, India; Kulshrestha N., Department of Commerce, Finance, and Accountancy, Christ University, India; Sahoo A.K., Kalasalingam Academy of Research and Education, India; Gurusamy M., Adarsh Institute of Management and Information Technology, India; Seshanna S.V., CMS Business School, Jain University, India; Gaffar S.H.A., Consolidated Techniques Co. Ltd., Saudi Arabia Description An account of the resource Using brain-computer interface (BCI) technology for online shopping offers a state-of-the-art way to address the issue of enhancing user experience by creating more personalized and user-friendly shopping environments. This study explores how brain-computer interfaces (BCIs) can improve e-commerce platforms by better understanding customer preferences, emotional responses, and decision-making tendencies through the collection of real-time neural data. Brain-computer interfaces, or BCIs, use brain activity analysis to provide personalized recommendations, streamline navigation, and improve product displays-all of which contribute to a more enjoyable and rewarding shopping experience. This research examines the effects of BCI-enhanced e-commerce systems on user involvement, contentment, and purchase decisions. An extensive assessment of BCIs' effectiveness in improving the overall shopping experience is conducted through experimental analysis and customer feedback. The results show that adding BCIs to e-commerce systems can significantly boost user engagement and make. 2025, IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833735124-7; 979-833735122-3; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online