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                <text>Faculty Publications</text>
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              <text>Balaji, K.</text>
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              <text>Artificial Intelligence- Driven Business Intelligence for ESG Strategy Implementation: Enhancing Corporate Sustainability through Data-Driven Case Studies</text>
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              <text>01-01-2025</text>
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              <text>Data-Driven ESG Strategy Implementation Through Business Intelligence;pp.173-197</text>
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              <text>&lt;a href="https://doi.org/10.4018/979-8-3373-5142-1.ch007" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3373-5142-1.ch007&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105019016296?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105019016296?origin=resultslist&lt;/a&gt;</text>
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              <text>Balaji K., CHRIST University, Bengaluru, India</text>
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              <text>In the modern world of growing levels of stakeholder analysis and regulatory pressure, it has become a policy imperative of responsible companies to focus on the ESG (Environmental, Social, and Governance)- based considerations as an essential part of their central strategic effort. The main idea is to evaluate how the use of AI- powered BI tools allows achieving ESG data collection, analysis, visualization, and reporting, contributing to providing more responsible and intelligent decision-making in sustainability- focused organizations. The study follows a qualitative- type, multiple case study design, wherein the analysis of five practical entities representing various industries including energy, finance, manufacturing, and information technology. Information was gathered by conducting in- depth interviews with ESG officers and data analysts and the use of secondary data Results indicate that AI-assisted BI systems enable the ESG data to have a better granularity and a more timely and predictive nature, therefore, causing more responsive risk management and stakeholder engagement.  2026, IGI Global Scientific Publishing. All rights reserved.</text>
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              <text>IGI Global</text>
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              <text>ISBN: 979-833735144-5; 979-833735142-1;</text>
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              <text>Restricted Access; Hardcopy may be available in the library</text>
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